Strategic Product Development Guidance
I help product companies develop products like the titans — applying large-company product development discipline without the red tape
Right. Sized. Rigor.
In many small product companies, critical product decisions are made quickly — often with incomplete information. Mistakes can be costly, surfacing late in production or after launch.
I help leadership teams apply large company product development discipline in a way that fits their organization — structured reviews, early risk management, and validation planning — without the bureaucracy that slows progress.
Your Partner in Product Development
Hi, I’m Lukas Loveland.
I help smaller manufacturers make smarter product development decisions — applying the rigor of larger companies in a way that fits lean teams and delivers predictable results.
For executives that want to:
- Make high-stakes product decisions confidently — without waiting for problems to appear.
- Bring big-company discipline to lean teams — structured processes, reviews, and risk management applied right-sized for your organization.
- Improve cross-functional collaboration — ensuring engineering, manufacturing, and leadership work in sync from concept through launch.
- Reduce uncertainty and hidden costs — uncover risks early, accelerate timelines, and deliver results predictably.
- Make sure your next launch is flawless — with early risk mitigation and structured validation built in.
At Novel Engineering, I provide strategic product development guidance for small and midsize companies.
After 12 years in product development — most of it at larger OEMs — I noticed a pattern when moving to smaller manufacturers: with the right approach, they can apply large-company systems and tools in a way that fits their team and see dramatic improvements in collaboration, predictability, efficiency, and product quality.
How I Can Help:
Think of Novel Engineering as on-demand product development strategy — expert guidance when the stakes are high, without the cost of a full-time team or executive. Here are the kinds of tactical, high-leverage services I offer.
- Pre-Launch Readiness Review — Assess your product and processes before launch to uncover risks, validate assumptions, and ensure a smooth rollout. so executives can sign off with confidence.
- Product Development Process Diagnostic — Evaluate workflows, handoffs, and decision-making to identify inefficiencies and improve predictability.
- Product Testing Plan Review — Ensure your testing approach is complete, efficient, and aligned with product goals,
- Decision Point Clarity Review — Examine key product decisions to ensure leaders have the information and structure needed to choose the best path.
- Project Roadmap & Prioritization Planning — Map the sequence of initiatives, focus resources on the highest-impact work, and align leadership on high-impact initiatives and sequence work for predictable outcomes.
I focus on tactical, high-leverage interventions that produce tangible results, and make an out sized impact to your organization.
Case Studies
Deere Inc
Developed and Implemented New Exhaust System De-coupling Solution saving ~3M USD/Year, in addition to eliminating strict engineering/manufacturing requirements
$3,000,000
Greenheck Fan Corp
Reduce validation time for new product from 2 years to 3 months using statistical analysis methods
2 Years
ABC Industries
Spearhead software implementation project to streamline production process and save company upwards of $2M USD/Year
$2,000,000
Where does Novel Engineering Provide Services?
Working with businesses across the U.S. and beyond